The world of independent watchmaking is often a canvas for creativity and daring design. Few brands embrace this spirit as boldly as Alexander Shorokhoff, whose latest release, the Happy Second, offers a refreshing take on the chronograph – one that prioritises joy, colour, and an emotional connection with the wearer.

At first glance, the Happy Second appears to be an understated timepiece. Its black dial exudes quiet sophistication. But look again. Subtle ribbed textures emerge as the light shifts, transforming the dial into a dynamic landscape of geometric patterns. This interplay of visibility and invisibility creates an immediate sense of engagement – a watch that rewards curiosity.

Yet, the true delight comes when the chronograph is activated. A press of the start/stop pusher at 2 o’clock brings the multi-coloured central seconds hand to life. Its animated sweep across the dial is more than functional – it is a visual dance that adds a touch of whimsy to the precise world of horology. The decentralised hour display at 6 o’clock, presented in bold avant-garde colours, further enhances the joyful character of the watch.

Behind this creative expression lies technical excellence. The Happy Second is powered by the renowned ETA 2894 chronograph movement. Despite its complex functionality, the movement boasts a compact height of just 6.10 mm, enabling the case to maintain an impressively slim profile of 12.40 mm. Functions include a central chronograph seconds hand, decentralised minute counter at 9 o’clock, decentralised hour counter at 6 o’clock, and a practical date display.

Alexander Shorokhoff’s attention to detail is evident in the hand-engraved rotor, a signature feature of the brand’s pieces. This artistry elevates the movement beyond its mechanical duties, making it a visual delight for those who appreciate fine finishing.

The case itself is a new design for this model. Measuring 42 mm in diameter, it achieves a harmonious balance between presence and wearability. Rounded pushers and smooth contours lend the watch a modern, elegant profile, while the innovative cylindrical sapphire crystal adds visual contrast and clarity.

Comfort and aesthetics extend to the strap as well. A supple calf leather band, accented with an artistic stainless steel detail and coloured edges, ensures that the Happy Second is as pleasant to wear as it is to behold.

In an age when many chronographs follow familiar design templates, the Happy Second stands out as a watch that invites the wearer to interact with time in a more personal, playful way. Limited to just 50 pieces worldwide, it also offers exclusivity to collectors who seek individuality in their collections.

Whether you are an enthusiast of independent watchmaking or a collector drawn to unique expressions of time, the Happy Second offers a refreshing perspective. It reminds us that, sometimes, time should not only be measured – it should be enjoyed.











