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Define Watches is the largest stockist of independently owned Swiss, German, and Austrian watch brands in Australia & New Zealand, and some worldwide.
Define Imports Pty Ltd T/A Define Watches
ABN 69 132 695 080
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NB: No on-site servicing, battery changes, and we do not buy or sell second-hand watches.
For service or warranty requests and enquiries (Define Watches brands only)
Define Watches Service Centre
Epworth Building Suite 423
33 Pirie Street
Adelaide SA 5000
NB: PLEASE don’t call as this takes the watchmaker away from the workbench… thanks for understanding.
Mechanical luxury wristwatches with highly artistic design. True Art for your wrist…
For more than three decades, German, family-run watch manufacturer Alexander Shorokhoff has been dedicated to creating fascinating horological innovations with intricate craftsmanship and exceptional design. Carried by the philosophy “Art on the Wrist“, Shorokoff’s watch designs break with all conventions to delvier something new and visually exciting.
Alexander Shorokhov personally develops the design for his creations, drawing inspiration in terms of direction, colour, and form from the tennants of classical modernism. Each piece in the collection has a hand-engraved, refined, precision mechanical movement, crafted for a unique and individual finish. A highly skilled team, from master watchmaker to engraver, devotes the utmost care to each watch in order to create a timepiece that represents optimal value and expressive individuality.
“Each model embodies the essence of our passion for innovation and craftsmanship, and each wrist that wears it becomes a canvas for individual expression and style.” Alexander Shorokhoff
Alexander Shorokhoff Three-hand Watches





























































Alexander Shorokhoff Chronographs

















Alexander Shorokhoff Special Complications








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