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Luxury Watches Australia

Leading German, Austrian & Swiss watch brands

Define Watches is Australia’s leading independent-brand Luxury Watch retailer.

Specialising in premium luxury watches, performance men’s watches, and women’s timepieces from exclusive Swiss, German and Austrian independent watchmakers.

We offer an extensive collection of the most sought-after and unique luxury watches.

Your Trusted Source for Luxury Watches Australia

At Define Watches Australia, we are dedicated to providing an enjoyable, secure, and world-class online shopping experience.

We ensure absolute peace of mind on the provenance, quality, and secure delivery of your luxury watch. Our commitment to excellence, as the official Australian retailer for exclusive independent Swiss, German, and Austrian brands, is at the core of everything we do.

Export to Sheets

Explore our Information section by clicking here for more details

Expert Knowledge

Experienced watch specialist staff providing expert knowledge and advice

Quality & Authenticity

All luxury watches are sourced directly as the official, authorised Australian supplier.

Secure Online Shopping

Protected SSL-encrypted website with card payments securely processed

Worldwide Priority Delivery

Worldwide insured priority shipping available on all our premium timepieces purchased online.

Watch Reviews & Publications

Browse our variety of resources, from expert reviews and in-depth articles, to help you select and understand your luxury timepiece.
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Watch News & Newsletters
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In-Depth Articles & Exclusive Reviews
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Guide Videos
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Catalogues of Luxury Watches

Verified Luxury Watch Customer Reviews

We proud to be Australia’s leading collection of German, Austrian and Swiss watch brands from independent watchmakers, and over the years some our customers have provided their testimonials of their experiences with Define Watches.

Inspiration Gallery

Need inspiration when selecting your new watch or chronograph? Our Instagram feed below is full of photos and videos of our luxury watches to get you excited.

And be sure to follow us via the button below to stay updated.

Search By Brand or Model

OR Search by Specifications

Find a watch by specifications?  Refine your selection using our Advance Search tool here

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