Independent watchmaking thrives on creativity, and few brands embody this ethos as consistently as Alexander Shorokhoff. The brand’s Happy Second model has already earned a reputation for bringing playfulness and personality to the often serious world of chronographs. Now, with the release of the Happy Second Orange, the concept takes on an exciting new life.
The second edition of this joyful chronograph brings a bold new colour palette to the collection. Gone is the black dial of the original. In its place, the Happy Second Orange offers a stunning warm retro orange centre, seamlessly blending into a rich, dark brown towards the edges. The gradient effect is both eye-catching and refined – an unusual choice even for a brand known for fearless use of colour.
Yet the spirit of the original remains intact. The highlight of the Happy Second Orange is still the playful, multi-coloured central chronograph seconds hand. One push of the start/stop pusher at 2 o’clock sends it dancing joyfully around the dial – a delightful feature that never fails to raise a smile. The avant-garde design cues throughout the watch ensure that it remains true to Alexander Shorokhoff’s design language while offering a fresh aesthetic.
Behind the colourful face is a movement of proven quality. The ETA 2894 chronograph calibre powers the Happy Second Orange, offering central chronograph seconds, a decentralised 30-minute counter at 9 o’clock, an hour counter at 6 o’clock, and a useful date display. With a height of only 6.10 mm, this movement allows for an impressively slim case design – just 12.40 mm including the innovative cylindrical sapphire crystal.
As with all of the brand’s creations, the movement is not merely functional – it is a work of art in its own right. The rotor is meticulously hand-engraved and finished, adding a layer of craftsmanship that collectors of independent watches expect and appreciate.
The case itself has been redesigned for this new model, offering a 42 mm stainless steel profile with elegant rounded pushers and a sleek, contemporary silhouette. The cylindrical sapphire crystal provides a subtle contrast to the case’s flat appearance, enhancing both visual interest and wrist presence.
The finishing touches are equally considered. A soft calfskin strap with light contrast stitching complements the warmth of the dial, while an engraved stainless steel buckle secures the watch comfortably on the wrist.
For collectors seeking a watch that balances fine mechanics with artistic expression, the Happy Second Orange offers something truly special. Limited to just 50 pieces worldwide, it provides not only exclusivity but also an opportunity to wear a piece of independent watchmaking that celebrates both craftsmanship and joy.
In an industry where chronographs can often feel formulaic, the Happy Second Orange reminds us that watches can be fun, expressive, and deeply personal. Whether worn daily or reserved for moments of delight, it serves as a beautiful reminder that time is something to be enjoyed.
