The Watch Journal

Independent Watch Brands – AFR’s Bani McSpedden reports

While alternative and interesting timepieces have always been on offer from smaller independent manufacturers, perceived lack of local after-sales and service back-up has been a factor in limiting their acceptance. Change is in the air. Define Watches in Noosa has been a trailblazer in that regard, introducing an impressive range of high-end pieces to Australian purchasers – including Armin Strom, Moritz Grossmann and Benzinger.
While alternative and interesting timepieces have always been on offer from smaller independent manufacturers, perceived lack of local after-sales and service back-up has been a factor in limiting their acceptance. Change is in the air. Define Watches in Noosa has been a trailblazer in that regard, introducing an impressive range of high-end pieces to Australian purchasers – including Armin Strom, Moritz Grossmann and Benzinger.

AFR Magazine July 2024

Share this article
Get our Newsletter
You might be interested in

About the author

Author picture

Define Watches is Australia’s leading independent-brand Luxury Watch retailer, Specialising in premium luxury watches, performance men’s watches, and women’s timepieces from exclusive Swiss, German and Austrian independent watchmakers.

[mobile_menu menu="Main Mobile Menu"]