For more than three decades, German, family-run watch manufacturer Alexander Shorokhoff has been dedicated to creating fascinating horological innovations with intricate craftsmanship and exceptional design.
Carried by the philosophy “Art on the Wrist”, Shorokoff’s watch designs break with all conventions to deliver something new and visually exciting. Alexander Shorokhov personally develops the design for his creations, drawing inspiration in terms of direction, color and form from the tennants of classical modernism.
Each piece in the collection has a hand-engraved, refined, precision mechanical movement, crafted for a unique and individual finish. A highly skilled team, from master watchmaker to engraver, devotes the utmost care to each watch in order to create a timepiece that represents optimal value and expressive individuality.
Hand engravings:
The intricate hand engraving and finishing is done on site at the Alexander Shorokhoff watch manufactory.
Work of art:
Skeletonizations and enameling are also carried out on-site at the Alexander Shorokhoff watch manufactory.
Assembly:
Precise assembly – „one man, one watch“.
Each master watchmaker is responsible for a single watch, from start to finish.
Check:
At the end, the respective master watchmaker checks, certifies and signs all the data on the rate deviation, amplitude and water resistance of the watch and signs the certificate.
Alexander Shorokhov – meet the man
Alexander Shorokhov is a German engineer, designer, and creator of Russian-Ukrainian descent. In 1982, he graduated from the Construction University in Moscow and subsequently worked as an engineer, chief engineer, and head of a construction company. In 1991, he came to Germany for further education as part of an agreement between Helmut Kohl and Mikhail Gorbachev. There, in 1992, he completed an economics course at the Hessian Ministry of Economics.
It was only in Germany that he could fully develop his talent as a designer. In 1992, he began to carve out an unusual niche in the watch market. Initially, his unconventional designs and constructions were met with astonishment and skepticism, as is often the case with many new developments. However, he consistently and steadfastly pursued his chosen path with convition and passion. Gradually, his watches gained a distinctive identity and recognition among connoisseurs throughout the horological world. Since then, his brand, Alexander Shorokhoff, and the corresponding niche have grown significantly. The brand has become known worldwide and has won more than 20 international awards for its innovations, designs, architecture, and style.
Today the family-run compnay continues to thrive and create stunning works of art that adorn the wrists of those prepared to be bold and pursue their own style.
„The brand is unique. Art and culture are its home, handmade quality is its credo, and small limited series are its soul. Art and culture define its orientation.“ (Alexander Shorokhoff)
Some of the recent creations from this innovative design atelier deliver exciting design but also pack a punch in terms of the complications you get for your money. The Cadamomo features a fun design that incorporates a calendar features: day, date, month and Moonphase and a more classic interpretation of these same complications can be found in the Mercur silver.
For those who prefer a more vintage look the Vintage green is a stunning on the front as the back and houses a vintage calibre from the 1960s and a neat 39.5mm case.
Then the true design genius and modernist influence can be seen in limited and special series pieces such as :
And last but by no means least the stunning dial creations that have firmly established Alexander Shorokhoff watches as ‘little works of art for the wrist’. These pieces are often created as one-off, or very limited series and are simply fascinating in their detail, design and finish. Often incorporating multi-level dial and exciting materials such as mother-of-pearl, gold dust, annealed steel, enamel and hand-painted motifs. Enjoy…
Art on the wrist
Art is a universal language that communicates across borders and captures the diversity of human experience. It is an expression of creativity, emotions and ideas that are often deeply rooted in the human soul. Art has the power to move, inspire and change us. It enables us to look at the world from new perspectives and to come to terms with our own feelings and thoughts.
In this context, our watches were inspired by the extraordinary artists of art history. Their works have influenced and shaped generations of people, leaving a legacy that continues to have an impact today. By combining them with these artistic masterpieces, our watches become more than just timepieces – they become “works of art on the wrist” that carry the essence of art history within them.
Through the inspiration and influences of the grand masters, we create completely new works of art. Art on the Wrist is becoming synonymous with the combination of traditional craftsmanship and contemporary design. Each model embodies the essence of our passion for innovation and craftsmanship, and each wrist that wears it becomes a canvas for individual expression and style.
Each watch is a masterpiece that reflects the artistic vision of Alexander Shorokhov. From the first sketch to the final product, each watch undergoes a creative process characterized by respect for the past and visions for the future. Our watches are not only the result of this process, but an expression of art on the wrist that honours the spirit of the great masters while breaking new ground in the world of watches.
“Each model embodies the essence of our passion for innovation and craftsmanship, and each wrist that wears it becomes a canvas for individual expression and style.”
“Art on the Wrist” means crossing the boundaries of the ordinary. It means going far beyond simply exploring new colours and shapes. It’s about delving deep into the emotionality of colour combinations that not only appeal to the eye, but also touch the soul. It means setting signs that not only reflect the beat of the times, but also convey an artistic message.
Our watches are not mere timepieces, but an expression of creative daring that prefers to provoke rather than disappear into the monotony of everyday life.
Our watches should be more than luxury objects. They should become companions that share experiences, tell stories and preserve emotions across generations. They should remain an integral part of life and family history, a link to past experiences and at the same time build a bridge to future generations.
The entire team devotes the utmost care and dedication to each individual watch in order to achieve a high-quality and artistic watch in every respect at the end of the manufacturing process, which will retain its value thanks to its uniqueness.
“Art has no boundaries, but it is art that can break through boundaries.”
